Big Ambitions: getting started and expanding

About this page — it combines the saved game data, how to use the in-game F1 help, and community play experience. Advice that depends on how you play is not a rule, and it can change in the current version.

1. Start your first store from the fixed costs

Rather than finishing the whole interior straight away, first meet what trading actually needs: equipment, stock, staff and the minimum interior requirement. In each business guide, use the profit calculator to set rent, installation, days of stock and a cash buffer, and see how much cash is left.

A small unit is cheap to enter, but the building's capacity can become your ceiling. When you move up to a medium or large unit, compare the extra equipment, stock, staff and rent — not just the higher revenue.

2. Search the in-game F1 help

When you are stuck on what to sell, which furniture you need or where to buy it, search the English name in the F1 help first. The search box on this site finds both English names and Korean aliases and links through to the goods, furniture and store data.

3. Collect contacts from the places you visit

The first time you visit a wholesaler, a furniture store, the bank or a recruitment or service company, talk to the manager. After that more business can be done by phone, which cuts down travel. Exactly what each company lets you do remotely is worth checking on screen.

4. Pick transport for the job

Early on, count the purchase price and the repairs. A taxi can be easier for small purchases or a long trip; once you need regular deliveries, building the warehouse and delivery fleet pays off. Vehicle performance itself is in the vehicle spec comparison.

5. Decide on expansion from a week of data

1. Check market demand and competitors in the neighborhood you are in.
2. For one week, record visitors by hour, stock-outs, queues and gaps in staffing.
3. Adjust prices and opening hours first.
4. Only when demand is left over and the building's capacity or throughput is the limit, look at moving or expanding.

6. Living costs and happiness

A profitable business does not keep your character in good shape by itself. A TV, a games console, a DJ booth or a bookshelf are options, not requirements — weigh their price against how often you would actually use them. For food, check whether it can be refrigerated and how much comes per pack, and stock only what you need.