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Retail

Big Ambitions Clothing Store Guide Clothing Store

Set up clothing and display racks split by style, price tier and gender.

Game 1.0 · written 2026-09-10

Profit Calculator

v1.0data-driven projection

This calculator is still being improved. Send feedback to sksms0431@naver.com.

Only values that can be read from data go into this calculation: customer capacity per building type, the visit rate by day and hour per business, and the prices of the main products. Foot traffic defaults to 30 and marketing to 0 — replace them with what the building and the game screen show. Contract values such as rent and wages you enter from the game.

Weekly customers22932.7/day · open 98 h
Demand factor30.0%Foot traffic 30 + marketing 0 · capacity 15/hour
Weekly revenue$29,1651 per customer × $127.28 · average of 8 products
Weekly gross profit$23,906Cost $5,259
Weekly operating profit—Rent and wages needed
Daily operating profit—Weekly operating profit ÷ 7
Startup investment$5,190Weekly return on investment —
Simple payback period—Operating profit and investment needed
Inputs and the daily breakdown

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Expected customers by day (weekly total 229.1)
DayOpening hoursHoursCustomersPer hour
Mon07:00 – 21:001432.52.3
Tue07:00 – 21:001430.22.2
Wed07:00 – 21:001425.91.9
Thu07:00 – 21:001430.22.2
Fri07:00 – 21:001434.62.5
Sat07:00 – 21:001438.92.8
Sun07:00 – 21:001436.82.6

How this is calculated

  • Customers per hour = capacity × that hour's visit rate × the demand factor. Capacity is the lower of the building limit and your equipment capacity. The demand factor = promotion ÷ 100 (capped at 100%); leave promotion blank and foot traffic + marketing is used instead. The game does not simply add those two (observed: foot traffic 15 + marketing 80 → promotion 87), so enter the promotion index if you know it.
  • Observed: in a coffee shop at 87% promotion and capacity 15, yesterday's hourly customers matched capacity × visit rate closely (15 from 07:00–09:00), with the graph lagging the visit-rate table by an hour. At a high promotion index this linear factor can understate customers.
  • Weekly customers = the sum over every open hour. The default hours are, for each day, the longest run of hours above 15% of that day's peak with the highest total visit rate; if it crosses midnight the next day's rates are used and the run is cut so it does not overlap the next opening.
  • Weekly revenue = weekly customers × items per customer × sale price. Sale price and unit cost default to the average of the included products (main products and services are included by default, other goods when you check them); pick a neighborhood and its prices are used. Cost = average wholesale box price ÷ box size, or the cheapest import unit price when there is no wholesale, and 0 for services.
  • Weekly operating profit = revenue − cost of goods − rent − wages − marketing − insurance/HQ/HR − other. Rent and wages must be entered; the remaining blanks count as 0.
  • Startup investment = equipment (the guide's example total by default) + initial stock + deposit + contract and installation + other. Payback = investment ÷ weekly operating profit, rounded up to whole weeks. Taxes, loan interest, employee skill and stock-outs are not modelled.

Classic and modern, cheap and expensive, women's and men's clothing are each a separate product. Decide which combinations you will carry, then split display space and stock between them.

1. Opening steps#

  1. Decide which products and services you will carry, and the space for them. Compare floor area, neighborhood and capacity in the building list with the actual lease terms. Check in game that a Clothing Store can open there before you sign.
  2. Set the business type to Clothing Store. Check the requirements in the business management screen.
  3. Prepare the equipment. Prepare the display equipment and stock for the products you chose. If you also sell a service, check that person's workstation and equipment separately.
  4. Check shifts, supply and security. Plan customer service and cleaning together, and revisit register cover and restocking time whenever you add product lines.
  5. Review the results once you open. Watch demand by hour, gaps in the schedule, stock-outs and the sales equipment, and adjust.

These steps are an editorial guide. The minimum floor area, the full list of required equipment, exact quantities and headcount have not been verified in game — check the business management screen as well.

2. Products, services and supply#

Main products

2 additional products
Display equipment and supply route per product
ProductDisplay equipment / capacitySupply routeLowest sale price / unit
Jewelry Floor Showcaseholds 50no wholesaler listedBlueStone Importssupply detailsfactory recipe$160.00prices by neighborhood
Jewelry Floor Showcaseholds 50no purchase datafactory recipe$1,270.00prices by neighborhood

Sale prices are reference values at 100% satisfaction with trained staff. Purchase data assumes default difficulty and a fully skilled purchasing manager, and can move with supply. A missing entry does not prove an item cannot be bought. We do not quote a margin from comparing wholesale and import prices that use different units.

3. Equipment and setup cost#

This links the display equipment from the product table, the staff workstations and the listed security equipment. It includes alternative displays and equipment for additional products, so it is not a shopping list. Read product capacity and customer capacity as two different things.

Equipment linked from the data — not a complete required list
EquipmentWhy it is listedCustomer capacityLowest listed price / unit
1 unit counted in the example totalmain product · Clothing (Classic Cheap Female)
main product · Clothing (Classic Cheap Male)
main product · Clothing (Classic Expensive Female)
main product · Clothing (Classic Expensive Male)
main product · Clothing (Modern Cheap Female)
main product · Clothing (Modern Cheap Male)
main product · Clothing (Modern Expensive Female)
main product · Clothing (Modern Expensive Male)
10$490.00AJ Pederson & Son
2 stores
  • AJ Pederson & Son · $490.00
  • Hamptons Supplies · $490.00
main product · Clothing (Classic Cheap Female)
main product · Clothing (Classic Cheap Male)
main product · Clothing (Classic Expensive Female)
main product · Clothing (Classic Expensive Male)
main product · Clothing (Modern Cheap Female)
main product · Clothing (Modern Cheap Male)
main product · Clothing (Modern Expensive Female)
main product · Clothing (Modern Expensive Male)
5$325.00AJ Pederson & Son
2 stores
  • AJ Pederson & Son · $325.00
  • Hamptons Supplies · $325.00
extra product · Jewelry (Cheap)
extra product · Jewelry (Expensive)
15$8,900.00AJ Pederson & Son
2 stores
  • AJ Pederson & Son · $8,900.00
  • Hamptons Supplies · $8,900.00
1 unit counted in the example totalstaff workstation · Customer Service20$900.00AJ Pederson & Son
4 stores
  • AJ Pederson & Son · $900.00
  • Essential Appliances · $900.00
  • Hamptons Supplies · $900.00
  • Square Appliances · $900.00
1 unit counted in the example totalstaff workstation · Cleaning—$100.00AJ Pederson & Son
4 stores
  • AJ Pederson & Son · $100.00
  • Essential Appliances · $100.00
  • Hamptons Supplies · $100.00
  • Square Appliances · $100.00
1 unit counted in the example totallisted security equipment—$2,500.00Essential Appliances
2 stores
  • Essential Appliances · $2,500.00
  • Hamptons Supplies · $2,500.00
1 unit counted in the example totallisted security equipment—$1,200.00Essential Appliances
2 stores
  • Essential Appliances · $1,200.00
  • Red Carpet Décor · $1,200.00
Example: one unit each of the 5 items marked in the table$5,190.00Sum of the lowest listed price per item · may span several stores

The example total is neither the full startup cost nor a minimum requirement. It counts one unit each, without duplicates, of the first listed display equipment for every main product plus the staff workstations and security equipment that could be linked. Equipment only used by additional products is left out. Budget separately for rent, deposit, desks, chairs, other furniture, stock, delivery, wages and extra units as you grow.

4. Staff and shifts#

Staff roles listed in the source business data
RoleListed workstationRecruited at
Cash RegisterAnderson Recruitment Corp.
Cleaning StationAnderson Recruitment Corp.

Plan customer service and cleaning together, and revisit register cover and restocking time whenever you add product lines.

The listed roles are not a headcount. Build the schedule from the hours you actually open, the number of workstations and the contract terms, and check in game whether roles missing from the list are needed.

Listed security equipment: Security Camera · Security Panel.

5. Opening hours and footfall#

Averaging the daily figures hour by hour, 13:00 · 14:00 · 15:00 · 16:00 is the busiest slot, at 75.7%. That is the mean across all seven days — see the table below for the differences between days.

Visitors as a share of maximum capacity, by day and hour (%)
Day01234567891011121314151617181920212223
Mon44444441560383838387575757560606015044
Tue44444441456353535357070707056565614044
Wed33333331248303030306060606048484812033
Thu44444441456353535357070707056565614044
Fri44444441664404040408080808064646416044
Sat55555551872454545459090909072727218055
Sun44444441768434343438585858568686817044

These are visitors as a share of maximum capacity, not revenue or margin. A 0% is a recorded value, not a closed hour. Blanks show as ‘—’. Set your real opening hours by weighing demand against wages and running costs.

6. Checks while running#

What to check first in a Clothing Store

Clothes on the rack do not mean every line is in stock — a single style or price tier can run out. Check all 8 main lines individually.

The equipment is there but nothing runs

Check the business type and opening requirements, then whether staff are linked to workstations, then the hours they work. If you sell products, check stock and display equipment too. The capacity column alone does not tell you how many customers can actually be served.

Checking supply and delivery

Check the vendors in the purchase data per item. If you import, review the warehouse, vehicles, drivers and logistics setup in Importing and delivery.