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Retail

Big Ambitions Supermarket Guide Supermarket

Plan display, storage and restocking with fresh food, frozen food and drinks kept apart.

Game 1.0 · written 2026-09-10

Profit Calculator

v1.0data-driven projection

This calculator is still being improved. Send feedback to sksms0431@naver.com.

Only values that can be read from data go into this calculation: customer capacity per building type, the visit rate by day and hour per business, and the prices of the main products. Foot traffic defaults to 30 and marketing to 0 — replace them with what the building and the game screen show. Contract values such as rent and wages you enter from the game.

Weekly customers31945.6/day · open 105 h
Demand factor30.0%Foot traffic 30 + marketing 0 · capacity 15/hour
Weekly revenue$2,9151 per customer × $9.14 · average of 5 products
Weekly gross profit$2,352Cost $562
Weekly operating profit—Rent and wages needed
Daily operating profit—Weekly operating profit ÷ 7
Startup investment$13,475Weekly return on investment —
Simple payback period—Operating profit and investment needed
Inputs and the daily breakdown

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Expected customers by day (weekly total 319)
DayOpening hoursHoursCustomersPer hour
Mon06:00 – 21:0015442.9
Tue06:00 – 21:001540.92.7
Wed06:00 – 21:001535.12.3
Thu06:00 – 21:001540.92.7
Fri06:00 – 21:001546.83.1
Sat06:00 – 21:001558.53.9
Sun06:00 – 21:001552.63.5

How this is calculated

  • Customers per hour = capacity × that hour's visit rate × the demand factor. Capacity is the lower of the building limit and your equipment capacity. The demand factor = promotion ÷ 100 (capped at 100%); leave promotion blank and foot traffic + marketing is used instead. The game does not simply add those two (observed: foot traffic 15 + marketing 80 → promotion 87), so enter the promotion index if you know it.
  • Observed: in a coffee shop at 87% promotion and capacity 15, yesterday's hourly customers matched capacity × visit rate closely (15 from 07:00–09:00), with the graph lagging the visit-rate table by an hour. At a high promotion index this linear factor can understate customers.
  • Weekly customers = the sum over every open hour. The default hours are, for each day, the longest run of hours above 15% of that day's peak with the highest total visit rate; if it crosses midnight the next day's rates are used and the run is cut so it does not overlap the next opening.
  • Weekly revenue = weekly customers × items per customer × sale price. Sale price and unit cost default to the average of the included products (main products and services are included by default, other goods when you check them); pick a neighborhood and its prices are used. Cost = average wholesale box price ÷ box size, or the cheapest import unit price when there is no wholesale, and 0 for services.
  • Weekly operating profit = revenue − cost of goods − rent − wages − marketing − insurance/HQ/HR − other. Rent and wages must be entered; the remaining blanks count as 0.
  • Startup investment = equipment (the guide's example total by default) + initial stock + deposit + contract and installation + other. Payback = investment ÷ weekly operating profit, rounded up to whole weeks. Taxes, loan interest, employee skill and stock-outs are not modelled.

Fresh food goes in the industrial fridge, frozen food in the freezer and drinks in the drinks fridge. Check the equipment and the capacity for each product.

1. Opening steps#

  1. Decide which products and services you will carry, and the space for them. Compare floor area, neighborhood and capacity in the building list with the actual lease terms. Check in game that a Supermarket can open there before you sign.
  2. Set the business type to Supermarket. Check the requirements in the business management screen.
  3. Prepare the equipment. Prepare the display equipment and stock for the products you chose. If you also sell a service, check that person's workstation and equipment separately.
  4. Check shifts, supply and security. Start from customer service and cleaning shifts, and review stock and register cover again whenever you add products.
  5. Review the results once you open. Watch demand by hour, gaps in the schedule, stock-outs and the sales equipment, and adjust.

These steps are an editorial guide. The minimum floor area, the full list of required equipment, exact quantities and headcount have not been verified in game — check the business management screen as well.

2. Products, services and supply#

Main products

Display equipment and supply route per product
ProductDisplay equipment / capacitySupply routeLowest sale price / unit
Industrial Fridgeholds 506 wholesalersSeaSide Internationalssupply detailsfactory recipe$8.00prices by neighborhood
Industrial Freezer (Small)holds 25
Industrial Freezerholds 50
6 wholesalersSeaSide Internationalssupply detailsfactory recipe$6.00prices by neighborhood
Ice Cream Counterholds 150
Industrial Freezer (Small)holds 150
Industrial Freezerholds 300
6 wholesalersJetCargo Importssupply detailsfactory recipe$11.50prices by neighborhood
Drinks Fridgeholds 120
Drinks Fridge (Large)holds 360
6 wholesalersJetCargo Imports, SeaSide Internationals, United Ocean Import, BlueStone Importssupply detailsfactory recipe$3.00prices by neighborhood
Drinks Fridgeholds 120
Drinks Fridge (Large)holds 360
6 wholesalersJetCargo Importssupply detailsfactory recipe$3.90prices by neighborhood
10 additional products
Display equipment and supply route per product
ProductDisplay equipment / capacitySupply routeLowest sale price / unit
Wooden Product Crateholds 506 wholesalersSeaSide Internationalssupply detailsfactory recipe$2.89prices by neighborhood
Wooden Product Crateholds 506 wholesalersSeaSide Internationalssupply detailsfactory recipe$2.35prices by neighborhood
Wine Shelfholds 72no wholesaler listedUnited Ocean Importsupply detailsfactory recipe$21.00prices by neighborhood
Wooden Product Crateholds 506 wholesalersSeaSide Internationalssupply detailsfactory recipe$2.24prices by neighborhood
Bakery Showcaseholds 1006 wholesalersJetCargo Importssupply detailsfactory recipe$7.20prices by neighborhood
Bakery Showcaseholds 1006 wholesalersJetCargo Importssupply detailsfactory recipe$5.20prices by neighborhood
Bakery Showcaseholds 1006 wholesalersJetCargo Importssupply detailsfactory recipe$3.80prices by neighborhood
Wooden Product Crateholds 256 wholesalersSeaSide Internationals, Lunar Tide Shipmentssupply detailsfactory recipe$2.12prices by neighborhood
Wooden Product Crateholds 506 wholesalersSeaSide Internationalssupply detailsfactory recipe$2.62prices by neighborhood
Wooden Product Crateholds 506 wholesalersSeaSide Internationals, Lunar Tide Shipmentssupply detailsfactory recipe$2.56prices by neighborhood

Sale prices are reference values at 100% satisfaction with trained staff. Purchase data assumes default difficulty and a fully skilled purchasing manager, and can move with supply. A missing entry does not prove an item cannot be bought. We do not quote a margin from comparing wholesale and import prices that use different units.

3. Equipment and setup cost#

This links the display equipment from the product table, the staff workstations and the listed security equipment. It includes alternative displays and equipment for additional products, so it is not a shopping list. Read product capacity and customer capacity as two different things.

Equipment linked from the data — not a complete required list
EquipmentWhy it is listedCustomer capacityLowest listed price / unit
1 unit counted in the example totalmain product · Fresh Food20$3,300.00Square Appliances
1 stores
  • Square Appliances · $3,300.00
1 unit counted in the example totalmain product · Frozen Food
main product · Ice Cream
15$2,800.00Square Appliances
1 stores
  • Square Appliances · $2,800.00
main product · Frozen Food
main product · Ice Cream
30$4,800.00Square Appliances
1 stores
  • Square Appliances · $4,800.00
1 unit counted in the example totalmain product · Ice Cream30$1,800.00Square Appliances
1 stores
  • Square Appliances · $1,800.00
1 unit counted in the example totalmain product · Soda Can
main product · Energy Drink
20$875.00Square Appliances
1 stores
  • Square Appliances · $875.00
main product · Soda Can
main product · Energy Drink
50$2,200.00Square Appliances
1 stores
  • Square Appliances · $2,200.00
extra product · Bag of Apples
extra product · Bag of Bananas
extra product · Bag of Carrots
extra product · Bag of Lettuce
extra product · Bag of Pears
extra product · Bag of Tomatoes
15$150.00Square Appliances
1 stores
  • Square Appliances · $150.00
extra product · Bottle of Wine10$1,570.00Essential Appliances
1 stores
  • Essential Appliances · $1,570.00
extra product · Croissant
extra product · Cupcake
extra product · Donut
20$895.00Square Appliances
1 stores
  • Square Appliances · $895.00
1 unit counted in the example totalstaff workstation · Customer Service20$900.00AJ Pederson & Son
4 stores
  • AJ Pederson & Son · $900.00
  • Essential Appliances · $900.00
  • Hamptons Supplies · $900.00
  • Square Appliances · $900.00
1 unit counted in the example totalstaff workstation · Cleaning—$100.00AJ Pederson & Son
4 stores
  • AJ Pederson & Son · $100.00
  • Essential Appliances · $100.00
  • Hamptons Supplies · $100.00
  • Square Appliances · $100.00
1 unit counted in the example totallisted security equipment—$2,500.00Essential Appliances
2 stores
  • Essential Appliances · $2,500.00
  • Hamptons Supplies · $2,500.00
1 unit counted in the example totallisted security equipment—$1,200.00Essential Appliances
2 stores
  • Essential Appliances · $1,200.00
  • Red Carpet Décor · $1,200.00
Example: one unit each of the 8 items marked in the table$13,475.00Sum of the lowest listed price per item · may span several stores

The example total is neither the full startup cost nor a minimum requirement. It counts one unit each, without duplicates, of the first listed display equipment for every main product plus the staff workstations and security equipment that could be linked. Equipment only used by additional products is left out. Budget separately for rent, deposit, desks, chairs, other furniture, stock, delivery, wages and extra units as you grow.

4. Staff and shifts#

Staff roles listed in the source business data
RoleListed workstationRecruited at
Cash RegisterAnderson Recruitment Corp.
Cleaning StationAnderson Recruitment Corp.

Start from customer service and cleaning shifts, and review stock and register cover again whenever you add products.

The listed roles are not a headcount. Build the schedule from the hours you actually open, the number of workstations and the contract terms, and check in game whether roles missing from the list are needed.

Listed security equipment: Security Camera · Security Panel.

5. Opening hours and footfall#

Averaging the daily figures hour by hour, 7:00 · 8:00 · 9:00 · 10:00 · 11:00 · 17:00 · 18:00 · 19:00 · 20:00 is the busiest slot, at 77.9%. That is the mean across all seven days — see the table below for the differences between days.

Visitors as a share of maximum capacity, by day and hour (%)
Day01234567891011121314151617181920212223
Mon888888387575757575535353535375757575888
Tue777777357070707070494949494970707070777
Wed666666306060606060424242424260606060666
Thu777777357070707070494949494970707070777
Fri888888408080808080565656565680808080888
Sat101010101010501001001001001007070707070100100100100101010
Sun999999459090909090636363636390909090999

These are visitors as a share of maximum capacity, not revenue or margin. A 0% is a recorded value, not a closed hour. Blanks show as ‘—’. Set your real opening hours by weighing demand against wages and running costs.

6. Checks while running#

What to check first in a Supermarket

Whether stock sits on the storage shelf and whether the display equipment is filled are two different checks. Bakery and produce extras each need their own equipment.

The equipment is there but nothing runs

Check the business type and opening requirements, then whether staff are linked to workstations, then the hours they work. If you sell products, check stock and display equipment too. The capacity column alone does not tell you how many customers can actually be served.

Checking supply and delivery

Check the vendors in the purchase data per item. If you import, review the warehouse, vehicles, drivers and logistics setup in Importing and delivery.